A woman named Jennifer from Texas recently ordered an "Elmo is My Homeboy" shirt for her son for a birthday party taking place on a Saturday.   Even though she had ordered in plenty of time for the shirt to arrive via Standard Shipping (US Mail), it still hadn't shown up by the Friday before her son's birthday party.  So, she contacted us in a bit of a panic and wanted to see if we could help.  

Well, we love Elmo and we love little boy's birthday parties, so we sent her another Elmo shirt via FedEx Overnight special Saturday delivery so she could get the shirt in time for the party.  We told her we would not charge her any extra for this (our extra cost was a minimum $35 for the FedEx) and just asked that when the first shirt finally arrived via US Mail, to please simply return it to us.

Now the fun part:  She received the FedEx'd shirt on Saturday by noon and told us it was "the hit" of the birthday party.  Everyone loved the "Elmo is My Homeboy" shirt and she was overwhelmingly grateful.

So, why did we do this and basically take a $35 loss on a $20 sale?  Because we sincerely cared about Jennifer and her son's birthday party.  It was a special moment with her son and we wanted to do everything we could to make it that way.

Thus, Elmo was truly "to the rescue"...  :)

Finally!  After many months of working on it and sweating out the details, we get to release our new and hopefully MUCH improved website.  Lord willing, this website will open the doors for much better communication and sharing with all of our awesome friends, fans & partners....like YOU!

Our goal is to seriously engage with you in conversation about things such as children, parenting, gifting and helping children in need.

We feel a renewed sense of excitement in our drive to be a for-profit company whos sole purpose is to seriously try to help children who need it.  (You can read more about our purpose under the heading "Our Story" above.)

Oh, and we also want your ideas!  You know for sure your children are unique and definitely one of a kind.  They each have very special personalities, quirks (don't we all), and things they love, hate, whine about and laugh at.  And because our specialty is sticking those personalities & conversations on the front of shirts and bodysuits, we want your suggestions!

You can "be a design guru" and help us design products and be part of our team.  The more designs we have to offer, the more children we can help together.  :)

So, after a grueling last 3 weeks push of working long and late hours, we give you our new website and re-submit to you our purpose.  Please let me know what you think as I would love to hear your thoughts... :)